Sales Revenue: Definition, Overview, & Examples


If a listed company purchases its own shares from the open market, it will have to debit the treasury stock account in order to record the transaction. A company might decide to purchase its stock when the board of directors feel the stock is undervalued or when it wishes to pay its shareholders dividends. Contra EquityAn example of a contra equity account would be treasury stock, the amount paid to repurchase previous issuances of stock, which reduces shareholders equity and the total number of shares outstanding. The “Accumulated Depreciation” line item is the contra asset account reflected on the balance sheet, but often they are combined as “PP&E, net”. A contra account is an entry on the general ledger with a balance contrary to the normal balance for that categorization (i.e. asset, liability, or equity). This sheriff sales from 1817 shows that the person recording the financial data recorded the contra accounts as negatives and to the side of the regular accounts. For the purpose of financial statement reporting, the amount on a contra account is subtracted from its parentaccount gross balance to present the net balance.

Is a contra revenue account an asset?

Taken together, the asset account and contra asset account reveal the net amount of fixed assets still remaining. A contra asset account is not classified as an asset, since it does not represent long-term value, nor is it classified as a liability, since it does not represent a future obligation.

The sales returns account contains either an allowance for returned goods, or the actual amount of revenue deduction attributable to returned goods. It is especially important to track sales returns separately and on a trend line, since this can provide important evidence of problems with a company’s products that are causing customers to return goods. A contra revenue account allows a company to see the original amount sold and to also see the items that reduced the sales to the amount of net sales. Secondly, as the first item on the income statement, sales revenue is an important line item in the top-down approach of forecasting the income statement (and also why revenue is often known as the “top line”).

Contra equity and contra revenue

If Music World returns merchandise worth $100, Music Suppliers, Inc., prepares a credit memorandum to account for the return. This credit memorandum becomes the source document for a journal entry that increases the sales returns and allowances account and decreases accounts receivable. Contra revenue accounts can also be recorded within the sales account, but this means that it will be buried within the total amount of revenue reported, so that management cannot easily determine the amount of contra revenue. If a company has minimal contra-revenue activity, it is understandable to record these transactions within the revenue account. In this article, we will discuss what type of account sales discounts is and how it is recorded in the financial statements. Because of the returning of goods from customers sales revenue is decreased. for Doubtful Accounts contra asset account decreases the value of accounts receivable by an estimate of uncollectible receivables to show their net realizable value on a balance sheet. The company should maintain a separate accounting of contra revenue for a better presentation of financial statements and estimate the product’s quality. Note that accountants use contra accounts rather than reduce the value of the original account directly to keep financial accounting records clean. You can also record contra revenue within the sales account, but this means that it will be buried within the total amount of revenue reported, so that management cannot easily determine the amount of contra revenue. If your company has minimal contra revenue activity, it is acceptable to record these transactions within the revenue account.

Contra Account: A Complete Guide [+ Examples]

contra revenue account account balances do decrease balances of the main accounts and then the net balance is reported in the financial statements. Contra LiabilityA contra liability is a liability account that carries a debit balance as opposed to a credit balance. The allowance for doubtful accounts – often called a “bad debt reserve” – would be considered a contra asset since it causes the accounts receivable (A/R) balance to decline. For example, accumulated depreciation is a contra asset that reduces the value of a company’s fixed assets, resulting in net assets. Consider what would happen if you have sales on credit that you reasonably expect will not be paid. In the example of Homes Inc. the percentage of customers defaulting on the account, and the amount defaulted, is estimable and probable.

  • Contra LiabilityA contra liability is a liability account that carries a debit balance as opposed to a credit balance.
  • Take, for instance, a business that had $20,000 in gross revenue during the period.
  • That is why it is crucial to forecast revenue as accurately as possible.
  • If the related account has a debit as the natural balance, then the contra account will record a credit.

In case a customer returns a product, the company will record the financial activity under the sales return account. To illustrate the contra revenue account Sales Returns and Allowances, let’s assume that Company K sells $100,000 of merchandise on credit. It will debit Accounts Receivable for $100,000 and credit to Sales for $100,000. If a customer returns $500 of this merchandise, Company K will debit Sales Returns and Allowances for $500 and will credit Accounts Receivable for $500. Company K’s income statement will report the gross Sales of $100,000 minus the sales returns and allowances of $500 and the resulting net sales of $99,500. Revenue is an income statement account, but it flows through to the equity section of retained earnings as well.

Is a Contra Balances Negative or Positive?

Sales allowance represents discounts given to customers to entice them to keep products instead of returning them, such as with slightly defective items. The sales discount account represents the discount amount a company gives to customers as an incentive to purchase its products or services. There are four main types of contra accounts such as contra asset, contra revenue, contra liability, and contra equity.

company’s income statement

Leave a Comment

Your email address will not be published. Required fields are marked *